Cause Marketing | Community FoodBank of New Jersey

Guidelines and Agreement

Guidelines

We have developed these Cause-Related Marketing Guidelines to provide clear direction on expectations throughout any cause-related marketing relationship with the Community FoodBank of New Jersey.

A cause-related marketing relationship occurs when:

an organization is promoting a product, event or service to the public;
the product, event or service is promoted through media outlets; and
the promotion will benefit the Community FoodBank of New Jersey.

The Community FoodBank of New Jersey must approve all cause-related marketing relationships between the Community FoodBank of New Jersey and any corporation/organization or donor.

The amount of resources committed to the relationship by the Community FoodBank of New Jersey will be assessed on a case by case basis and will be in proportion to the donation provided by the corporation/organization.
The Community FoodBank of New Jersey cannot ‘endorse’ any product and/or service.
We ask that you coordinate the time frame for the promotion with the Community FoodBank of New Jersey in order to maximize potential and avoid conflict with other campaigns.
The Community FoodBank of New Jersey cannot provide internal mailing lists to third-party corporations/organizations.
The Community FoodBank of New Jersey reserves the right to terminate any cause-related marketing relationship at any time.

Criteria

As a general rule, organizations proposing an event for the Community FoodBank of New Jersey should:

adhere to the Community FoodBank of New Jersey branding identity and standards;
have a positive impact on the Community FoodBank of New Jersey’s reputation;
generate sufficient revenue to justify the commitment of requested Community FoodBank of New Jersey resources.

Representatives of the Community FoodBank of New Jersey may not approve a cause-related marketing relationship if:

entering into a relationship constitutes a conflict of interest for the Community FoodBank of New Jersey;
the effort is not aligned to support the Community FoodBank of New Jersey’s mission;
the Community FoodBank of New Jersey is required to provide up-front funding to support the cause marketing effort.

Expectations

Corporation/Organization Expectation

The corporation/organization must submit the entire promotion description (see next page) to the Community FoodBank of New Jersey for final approval prior to the kick-off.
All related promotional materials must be submitted to the Community FoodBank of New Jersey for approval.
All donations must be made within 6 weeks of completion of the promotion.
Promotional materials should disclose the per-unit amount going to the Community FoodBank of New Jersey.

The Community FoodBank of New Jersey Expectation

The Community FoodBank of New Jersey will assist with promotion, as appropriate.
The Community FoodBank of New Jersey will provide appropriate donor recognition.
The Community FoodBank of New Jersey will provide necessary language for promotional materials.
The Community FoodBank of New Jersey will provide logos and artwork as appropriate.

*(denotes required field)

First Name: *

Last Name: *

E-Mail Address: *

Phone: *

Company/Organization Name: *

Address: *

City: *

State: *

Zip: *

Description of Product / Service: *

Proposed Beginning Date: *

Proposed End Date: *

How do you plan to promote this product or service? *

In what markets will this product / service be promoted? *

Please list other organizations involved (if any):

Will the Community FoodBank of New Jersey be the sole beneficiary? If not, who else will be involved, and to what extent?

What portion of the proceeds will benefit the Community FoodBank of New Jersey (per item or percentage)?

What is the total expected donation?

Agreement

The participating corporation/organization agrees to:

comply with the Cause Related Marketing Program Guidelines which are indicated above;
adhere to the Community FoodBank of New Jersey’s branding identity and standards;
positively represent the Community FoodBank of New Jersey;
obtain approval from the Community FoodBank of New Jersey in appropriate time frames of all relevant promotions.
assist with promotion, as appropriate;
provide appropriate donor recognition;
provide necessary language for promotional materials;
craft promotional materials specific to agreed promotion;
provide logos and artwork as appropriate.

Corporation/organization will be solely responsible for any tax obligations that may arise in connection with sale of its products or services.

Corporation/organization agrees to indemnify the Community FoodBank of New Jersey for the costs of any claims, lawsuits, judgments, settlements or losses that may arise out of the business practices of corporation/organization or its products or services.

By checking this box I electronically sign this form and consent to all of the terms of this agreement. *